FAQs – Frequently Asked Questions

web qwerty works across strategic marketing, digital communication, graphic design, technology, innovation, e-commerce, healthcare, education, and B2B/B2C services for national and international SMEs and startups.

An agency offers full-stack expertise, access to premium tools without fixed costs, immediate scalability and a strong focus on strategy rather than day-to-day operations. An in-house team provides full control, but usually comes with significantly higher costs (often three to five times higher), longer setup times and exposure to turnover. For most organisations, a hybrid model delivers the best balance — combining internal knowledge with external strategic support, structure and execution capacity.

We provide strategic digital marketing consultancy, social media management (Instagram, LinkedIn and TikTok), branding, graphic design, web development, technical and on-page SEO, Google Ads and Facebook Ads, email marketing, and KPI analysis. Our work combines strategy, communication and execution, aligned with business objectives and decision-making.

We work with an experienced team with over 10 years of international background, delivering tailored solutions rather than templates. Our approach is based on: customised strategies adapted to each company’s context; proven experience with average ROI results between 3x and 5x; dedicated support, not fragmented teams; experience across Portugal, Europe and Asia; transparent weekly reporting and clear performance indicators.

1 - Initial diagnostic (website and social media audit within 48 hours);

2 - Initial diagnostic (website and social media audit within 48 hours);

3 - 90-day strategic plan;

4 - Implementation and controlled A/B testing;

5 - Ongoing optimisation with monthly reporting.

Success depends on each project’s objectives. KPIs are defined jointly and may include:

- Traffic: organic and paid traffic, sources and quality;

- Leads and sales: volume, acquisition cost and conversion rate;

- Engagement: social interactions, time on page and bounce rate;

- ROI: return on investment across advertising, time and budget.

We provide weekly reports via Google Analytics and Looker Studio, supported by customised dashboards and regular alignment meetings.

the website contact form (response within 24 hours); info@webqwerty.com or WhatsApp/Phone.

We currently offer a free SEO and website audit for the first 10 requests per week.

Yes. We provide continuous support to our clients, ensuring follow-up after project delivery and ongoing assistance across all phases of collaboration.